Staying sober is lonely.
Zuzu makes sure you never do it alone.
A companion that checks in every day, grows as you do, and never keeps score against you — no streaks to shame you, no starting over at zero.
Every other app punishes you for being human.
One slip, and the streak you were proud of resets to zero. That reset hurts worse than the slip — so you drink to forget it. We've all been stuck in that loop. Zuzu refuses to play that game: your companion remembers every day you showed up, dims gently when you stumble, and is right there the next morning. No red "Day 0." No shame. No being told you're broken — or that you have to call yourself anything you're not.
Three small things, every day.
Change isn't built in grand gestures. Zuzu turns it into a quiet rhythm you can actually keep.
Check in
One honest tap a day — stayed sober, or had a bump. No judgement, no streaks to shame you. Just a record of showing up.
Watch them grow
Every check-in earns XP and treats. Your companion levels up, learns new tricks, and unlocks little hats as the days add up.
Never alone
On the 3am nights, your companion is awake too. Talk it through, get a small next step, and keep moving — together.
What we've built so far.
Real screens from the working build — the daily check-in, your journey, and a companion that always answers.
A two-minute flow: how it went, how you felt, and a note only your companion sees.
Day 12 · you are hereKeep going.2 days to two weeks
A winding path of milestones — what your body and mind reclaim at each one, and the rewards waiting there.
Zuzu here with you
When the cravings hit, your companion answers — warm, steady, and never more than a tap away.
Choose who walks the road with you.
Pick the personality that feels like company. They each have their own voice — but every one of them shows up for you the same way.
- Real moods. They're happy when you check in, gentle when you stumble, proud at every milestone.
- Earn their wardrobe. Hats and accessories unlock as you go — a small, silly reward for real progress.
- Switch anytime. Want a change of company? Adopt another. Your progress always carries over.
+ more hats unlocking through beta
Built, building, and next.
An honest snapshot of the product today. The core loop works end to end — here's everything in the box and everything still to come.
Shipped
- Daily check-in flowOutcome, mood, and a private note
- Living companionFox, pup & cat with moods + XP
- The journey mapMilestones from day 1 to 5 years
- Companion chatWarm, in-the-moment support
- Treats, levels & wardrobeEarn and equip as you grow
In progress
- Smart remindersMorning & evening nudges that learn your rhythm
- Craving SOSA one-tap panic button with a grounding routine
- Progress sharingSend a milestone to someone who's rooting for you
Next up
- More focusesBeyond alcohol — nicotine, and more
- Quiet communityOptional, anonymous, no feeds to doom-scroll
- Widgets & watchYour day count, one glance away
I'm Gedas. I grew up in Lithuania — top three in the world for drinking — where I had my first drink at 15 and couldn't picture a Friday without one by 17.
I didn't quit because I hit rock bottom. I wanted to confront my father about what drinking had done to our family — and realised I was doing the exact same thing every weekend. I was a hypocrite, and I knew it.
It took me 8 years of failed attempts. What finally worked wasn't willpower, meetings, or calling myself an alcoholic — it was the people around me, and becoming someone who simply didn't need it. Four years free now, and the urge is just… gone.
I had to figure that out alone. Zuzu is the companion I wish I'd had — and I'm building it to help 10,000 people get free by 2030, so 10,000 families don't have to live with the fear. Join now and you won't just get in first — you'll help shape what we build.
— Gedas
Day one is easier with someone beside you.
Join the waitlist and we'll hold your founding spot. When Zuzu opens in mid-June, your companion will be waiting — and you'll never face a day one alone again.
